Why it works for cybersecurity companies
Security is the most peer-driven buying market in tech. CISOs ask their network before they take a vendor call, and a recommendation from a respected practitioner short-circuits months of skepticism. That trust cannot be bought with a banner ad, but it can be earned by working with the people the community already listens to.
The category is saturated with fear-based messaging, and buyers are exhausted by it. Threat-of-the-week ad campaigns blur together and breed cynicism. A knowledgeable creator can do the opposite: show how something actually works, name its real limits, and earn credibility precisely because they are not crying wolf.
Marquee makes it straightforward to engage the conference speakers, researchers, and writers who shape opinion in security. Their rates are public, you book directly, and the work is held in escrow until you approve it. No agency sits between you and the practitioner whose word carries weight.
What to look for in a creator
- →Has hands-on security credibility, whether as a practitioner, researcher, or recognized voice in the field.
- →Avoids fear-mongering and explains threats and tradeoffs with technical honesty.
- →Is trusted by the CISO and security-engineer audience you are trying to reach.
- →Will critique as well as praise, which is what makes any endorsement believable.
- →Understands the difference between marketing language and how the product actually behaves.
Channels that move the needle
CISOs and security leaders share vendor opinions and post-incident lessons here, making it the center of peer influence.
X
The security research community lives on X, where credibility is built in real time and breaks reach practitioners fast.
Podcasts
Security podcasts give respected hosts room to vouch for a product and interrogate it the way a skeptical buyer would.
Security buyers ask their peers before they answer a vendor email. Influence the peers, not the inbox.