Guides
B2B INFLUENCER
PLAYBOOKS.
No fluff. Costs, frameworks, briefs, contracts, and measurement — everything you need to run B2B influencer marketing well.
- How much do B2B influencers cost?Real B2B influencer pricing by channel and audience size, what drives rates, and how to avoid agency markups when you book.
- How to find B2B influencersA practical playbook for finding B2B creators whose audience matches your buyer—search tactics, vetting signals, and red flags.
- How to measure B2B influencer marketing ROIA framework for measuring B2B influencer ROI across long sales cycles—tracking, attribution, leading indicators, and benchmarks.
- B2B vs B2C influencer marketing: what's differentThe real differences between B2B and B2C influencer marketing—audience size, channels, trust, sales cycles, and how to measure.
- How to build a B2B influencer marketing strategyA step-by-step framework to build a B2B influencer strategy—goals, audience, channel mix, creator selection, budget, and measurement.
- How to brief a B2B influencerA reusable brief framework for B2B creators—goals, audience, message, must-includes, and what to leave to the creator's voice.
- Micro vs macro B2B influencers: which to chooseMicro vs macro B2B influencers compared—reach, engagement, cost, and trust—plus a simple rule for which to pick when.
- B2B influencer disclosure & FTC complianceWhat B2B brands and creators must disclose under FTC rules—when, how, and where—plus a practical compliance checklist.
- B2B influencer contracts & usage rightsWhat to put in a B2B influencer contract—deliverables, usage rights, exclusivity, payment, and approval terms. Not legal advice.
- What is a B2B influencer? (and what makes a good one)What a B2B influencer is, how they differ from B2C creators, and the concrete traits that make one worth partnering with.